Client
Service
CMS
Illustrator
InDesign
Figma
Objective
The objective of the branding project for Gather Creative was to create a cohesive and visually appealing brand identity that accurately represented the company’s creative and innovative services. The goal was to design a distinctive logo, business cards, and brand guidelines that would establish a strong brand presence, enhance brand recognition, and leave a lasting impression on clients and stakeholders.
What We Have Done
Collaborating closely with Gather Creative, we developed a comprehensive branding package that included a unique logo design, professional business cards, and detailed brand guidelines. Our team worked closely with the company to understand their values, target audience, and desired brand perception. We then translated these insights into visually striking and cohesive branding materials.
The process
1.) Discovery and Research: We conducted in-depth research to understand Gather Creative’s industry, competitors, target audience, and their unique selling points. This research informed the subsequent design decisions.
2.) Logo Design: Based on the research findings, we created a distinctive logo that captured the essence of Gather Creative’s brand identity. The logo reflected their creativity, professionalism, and innovation while being visually appealing and memorable.
3.) Business Card Design: We developed professional business card designs that incorporated the logo and conveyed the key information of Gather Creative. The designs were tailored to align with the overall brand identity, utilizing cohesive colours, typography, and layout.
4.) Brand Guidelines: We created comprehensive brand guidelines that outlined the correct usage of the logo, colour palette, typography, and other visual elements. The guidelines served as a reference for maintaining consistency across various marketing and communication materials, ensuring a unified and recognisable brand image.
Results
The branding project for Gather Creative yielded positive outcomes. The new brand identity, encompassing the logo, business cards, and brand guidelines, successfully positioned the company as a professional and innovative creative agency. The logo, with its unique design, captured attention and enhanced brand recognition. The business cards, reflecting the brand’s visual identity, left a lasting impression on clients and stakeholders, facilitating memorable interactions. The brand guidelines provided a framework for maintaining consistency and ensuring a cohesive brand experience across all touchpoints.
Conclusion
Through the branding project, we successfully created a cohesive and visually appealing brand identity for Gather Creative. The logo, business cards, and brand guidelines aligned with the company’s values and effectively communicated their creative and innovative services. By establishing a strong brand presence, we empowered Gather Creative to stand out in their industry, enhance brand recognition, and build credibility with clients and stakeholders. The branding materials will serve as valuable assets in promoting the company’s services and facilitating meaningful connections, contributing to their overall growth and success.