Client
Service
CMS
Illustrator
InDesign
Figma
Objective
The objective of the branding project for Sanctuary Label was to create a compelling and cohesive brand identity that conveyed the essence of their eco-friendly and sustainable fashion products. The goal was to develop a visually captivating logo, design impactful packaging, and establish brand guidelines that reflected their commitment to ethical practices and resonated with their target audience.
What We Have Done
Collaborating closely with Sanctuary Label, we crafted a comprehensive branding solution that encompassed a distinct logo design, thoughtful packaging, and detailed brand guidelines. Our team worked closely with the company to understand their brand values, target market, and desired brand image. We then translated these insights into visually appealing and environmentally conscious branding materials.
The process
1.) Research and Inspiration: We conducted extensive research into Sanctuary Label’s industry, competitors, and target audience. This research guided our design decisions and ensured alignment with their brand positioning as an eco-friendly and sustainable fashion brand.
2.) Logo Design: Based on the research findings and brand values, we designed a unique logo that encapsulated the essence of Sanctuary Label. The logo reflected their commitment to ethical practices, using elements that symbolised sustainability and nature, while maintaining a modern and timeless aesthetic.
3.) Brand Guidelines: We created comprehensive brand guidelines that provided clear instructions on logo usage, colour palette, typography, and overall visual presentation. These guidelines served as a reference for maintaining consistency and ensuring a cohesive brand experience across various touchpoints.
Results
The branding project for Sanctuary Label yielded successful outcomes, establishing the brand as a standout player in the fashion industry. The new brand identity, including the captivating logo, carefully designed packaging, and brand guidelines, effectively conveyed Sanctuary Label’s commitment to eco-friendly and sustainable fashion. The visually appealing and thoughtfully crafted branding materials resonated with the target audience, driving brand recognition, customer loyalty, and positive brand perception.
Conclusion
Through our collaboration with Sanctuary Label, we successfully developed a compelling brand identity that positions them as a reputable and environmentally conscious clothing brand. The logo, packaging, and brand guidelines reflect the brand’s values and appeal to the fashion-forward and sustainability-minded audience. The cohesive and visually appealing branding materials will continue to support Sanctuary Label’s growth, foster customer engagement, and reinforce their commitment to ethical fashion practices. As Sanctuary Label continues to make a positive impact in the industry, their brand identity will serve as a powerful tool to captivate consumers and drive their success in the fashion market.